Category Archives: Communication

Is your crisis management plan ready for action?

Next week Edelman’s regional Crisis & Risk practice will convene to explore the changing face of crisis communication. The role of crisis communication within PR firms is evolving at speed, particularly given growth in the range of digital marketing services … Continue reading

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Why should public relations own online communication? No, seriously, why should it?

Melbourne blogger, copy-writer and waffle-lover @LouPardi sent me a link to The Death of SEO: The Rise of Social, PR, And Real Content a while ago now (it numbers in the months rather than the days). Thanks Lou. At the … Continue reading

Posted in Advertising, Business, Communication, Marketing, PR, Social Media | Tagged , , , , , | 26 Comments

The rise and rise of self-selection (or, why the mass approach to media is doomed)

The perpetual challenge for public relations practitioners is measurement. If you’re a regular reader of this blog – and good luck, considering my average post rate is aligned to the landing of robots on Mars – you’ll know that my … Continue reading

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Three important PR questions answered by Zuckerberg’s interview

In case you missed it, Facebook’s share price recently went up. Thanks Mashable, and @AlexLefley. Yes, the Zuckerberg + Facebook combo is there for Twitbait. This is a Very Good Thing (thanks Pooh), because of the correlation between the rise … Continue reading

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Social media, digital communication, online marketing, public relations. Why human physiology says they’re all wrong about the internet (including me)

We live in a period of unprecedented technological advancement, and the way humans now consume information has never been seen before. This is the premise on which all modern marketing is founded, and can probably be found somewhere on most … Continue reading

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How I increased my Klout score by 20 percent in 24 hours

This is a longish post as it includes several screen shots to illustrate what I’m talking about as I go. Mostly so I don’t have to write it all in words. Also…caveat: this was achieved playing off a very low … Continue reading

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Author archive: social regulation on SMK

The following links are a series of posts written for Social Media Knowledge, on the mis-appropriation (mine) of the term “social regulation). You can read all about it below. Social Regulation: the outcome of consumer actionism? Leaving aside that “consumer actionism” … Continue reading

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A new CSR paradigm, or what it was always supposed to be?

Corporate Social Responsibility, known and occasionally derided as “that CSR thing” has waxed and waned in popularity over the past decade. The company I work for, Edelman, talks about “consumer actionism” – essentially the idea of voting with your wallet, … Continue reading

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Is the internet an agent for democracy or a perpetuation of Western capitalist values?

In the lead up to Social Media Week 2012 I have been trying to challenge my own thinking about what expectations we, as both consumers of information and propagators of information, have of the internet. What I find fascinating is … Continue reading

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There’s no such thing as a social media crisis

There’s a conversation I’ve been having over the past few years about the devastating impact of social media crises. This, therefore, will be a post in two parts – one to give my point of view (check), and another one … Continue reading

Posted in Business, Communication, Crisis, PR, Social Media | Tagged , , , , , , , | 6 Comments